What leaders notice
The future direction needs different incentives, capabilities, costs, and promises than the current model was built to support. Teams try to add the new model on top of the old one.
The old model is funding the future and blocking it.
Leaders are being asked to build what comes next without breaking the business that still pays the bills.
What happens next
Duplicated work, unclear tradeoffs, and resistance grow. The future model is delayed while the old model consumes the budget, attention, and support needed to build it.
Where the work begins
elsewise helps name what must be protected, what must be released, and how the transition can happen without losing the business core.