When it helps
Your current model is under pressure, a new opportunity needs a commercial foundation, or you want to explore different customers, revenue streams, or partnerships.
Rethink how your business creates and captures value.
Explore new ways to create, deliver, and capture value. Rethink your offer, revenue, and partnerships—and test the assumptions that matter.
What this can produce
- Value propositions and business model options
- Revenue and pricing hypotheses
- Ecosystem and partnership maps
- Experiments to test commercial potential
How we work
Map the model
Map customers, value propositions, partners, costs, and revenue flows.
Design alternatives
Explore different offers, pricing approaches, and ways to deliver value.
Test assumptions
Use customer conversations, pricing tests, and unit economics to assess viability.
Plan a pilot
Choose a model to trial, with clear measures, resources, and decision points.
A business model is a set of connected choices. We consider customer value, delivery capabilities, partners, and commercial viability together.
Related work
Explore the thinking through a related academic study.
What needs a new way forward?
Bring your challenge. Let’s find a useful starting point.
Discuss your challenge