When it helps
Use this work when ideas, pilots, tools, and workflow experiments are active but the business is unsure what they are proving, who they serve, or how they connect to value.
Innovation with a clear reason to exist.
Design innovation turns scattered ideas into offers, prototypes, services, AI workflows, and automations that can be tested, learned from, and advanced.
What gets done
- Define an innovation thesis and learning agenda.
- Shape early concepts, AI workflows, and automation opportunities into testable artifacts and narratives.
- Create evidence gates that connect exploration to strategic decisions.
Proof of work
See From Biases to a Card Game, where abstract human factors material became a playable system for collective sensemaking.